C Word Media | Helping your brand find its voice

The C in C Word stands for “content.”

And that’s what we do. Say you have a brand, an idea, a product, a something. The C Word will create a narrative for your something that’s smart, funny, polished, glorious, and exactly what you want before you unleash it out into the world.

What We Do

You know when you go to a restaurant and the waiter says, “Do you know how our menu works?” And you want to say, “Yes. I order food and you bring it to me?”

Well, that’s what the C Word does: You order content and we bring it to you. We work with the most talented writers, editors, copy editors, designers, and art directors in the world of editorial. And that’s why we aren’t a marketing agency. Our job is not to put more generic blahblahblah marketing jargon out in the world.

Our job is to help each brand find its most authentic, honest voice.

Whether it’s through original editorial, brand narratives, social channels, or any other medium, we tell your story.

We create:

BRAND NARRATIVES
STYLEGUIDES
(POV & TOY)
CAMPAIGN COPY
TAGLINES
SOCIAL CONTENT
PDP COPY
ARTICLES & EDITORIAL
WEBSITE COPY
PODCASTS

Danielle Pergament

Cofounder

Former executive editor of Lucky and Allure magazines, former editor-in-chief of goop, New York Times contributor

Full bio

After graduating from Duke University, Pergament began her editorial career as beauty editor of Allure magazine. In 2005, she relocated to Italy, where she wrote regularly for The New York Times Travel section. As a journalist, she traveled throughout the Middle East, North Africa, South America, and Western Europe. She has written extensively for The New York Times, The International Herald Tribune, GQ, Travel + Leisure, Cond Nast Traveler, Bon Appetit, and New York magazine. In 2009, she was hired as executive editor of Lucky magazine and, a few years later, became executive editor of Allure. At each, she oversaw all content and determined the voice and purview of the brand. In 2016, Pergament joined goop as editor in chief and relocated to Los Angeles. In 2020, Pergament left goop to start the C Word.